Let us help you narrate your parenthood journey

Welcome to Parenthood


Here you can be the mother you always wanted to be, we want you to feel celebrated, to be comforted and supported on your parenthood journey




Shop Popular Brands

Little Bipsy

Shop Fall Launches! A modern and unique collection of baby/toddler apparel for your little styler! Focusing on quality, comfort and everyday style.


UPPAbaby makes innovative, high-quality strollers and car seats that fit the needs of parents, while appealing to the sense of style they've always had.

Mebie Baby

Started by a mom who wanted affordable, modern, simple baby basics.

Rylee & Cru

Rylee + Cru is a children’s line founded by illustrator Kelli Murray and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique and artistic clothing for the modern child.

Maxi Cosi

Maxi Cosi, is a leading brand in car seats and strollers. Choose for safety, comfort and design.

Quincy Mae

A collection of beautiful, organic baby basics in earthy solid colors + subtle prints, designed by your friends at Rylee + Cru.


Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometimes cute, but always with a little something different that makes them stand out from the crowd!


Bringing practical and functional designs to life for families is a constant source of inspiration for Nuna They have thought of all the little things so you can focus on all the big things. Here's to a memorable adventure...

Kyte Baby

Kyte Baby clothing is made from incredibly soft bamboo material, as breathable as it is cozy.

Needed to buy new car seats for an insurance claim and went in to pick up a Britax and wait on the Nuna Rava but the owner of the store was absolutely amazing and I ended up with the Uppababy Knox and I love it more than the Nuna Rava. This is the best baby boutique I’ve ever been in. All the staff is welcoming and ready to help!
— Ashley Volk
Experiencing my first pregnancy with COVID restrictions has taken away some of the fun of shopping for the future little one but this prompted me to move my searches online. I'm happy to be able to support small Canadian businesses in this time and I'm glad I stumbled upon BabyLaurel's website and able to shop their unique and modern inventory! I personally like that each colour variation of a product is displayed individually so I can easily browse all available items. It made it easy to visually compare and decide what I may like best.

The pricing is fair, shipping was fast (I'm on the east coast) and packaged with care. Highly recommend!
— V. Nguyen
This store is my absolute favorite, the product available for kids is outstanding and with such a wide price range, everyone is able to enjoy. The staff go above and beyond to educate and make your shopping experience such an enjoyable one. If you haven't been in store, their online store is also fantastic but I highly recommend shopping with them, we are so lucky to have a small business that really goes above and beyond to add such charm to the community.
— A. Malcolm

Our store

Unit 10 316 7th Street S

Lethbridge, Alberta T1J 2G2

Tues - Fri, 10am - 5pm
Every other Saturday, 10am - 4pm (see contact us page for dates)
Sun - Mon, Closed