Loveys

Our Story

At Baby Laurel & Co, we are a proud family-run business that has been serving the Lethbridge community for the past eight years. Dedicated to supporting and encouraging families on their parenthood journey, our shop was created to offer a thoughtfully curated, seamless shopping experience — making this exciting and sometimes overwhelming season of life a little easier, and a lot more joyful. As parents ourselves, we understand the highs and lows that come with raising little ones. That’s why we’ve carefully gathered a collection of our favourite, trusted products and brands — many of which aren’t easily found in Lethbridge — all under one roof. By doing so, we’re proud to create opportunities for local families to shop small and keep their purchases within our community. While we may not carry everything as a small business, we take great pride in the quality, selection, and personalized service we provide. It’s this commitment that recently earned us the 2025 Best of the Best award for Children’s Clothing Store — a recognition we’re truly honored to receive. We believe deeply in the power of connection, trust, and community, and we’re so grateful to be part of yours.

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